BOCAJ Beauty was created by Melbourne-based Freelance Makeup Artist & Social Media Influencer, Jacob Stella in 2018.

Jacob has been working professionally as a freelance artist from age 16, and after applying makeup on his first client, knew that one day he wanted to have a brand to call his own.
In the early stages of his career, Jacob worked for some of the biggest cosmetic houses such as Benefit Cosmetics, Napoleon Perdis, MAC Cosmetics, and Esteé Lauder. Jacob has also shot campaigns for Sephora Australia, Benefit Cosmetics, Grazia Magazine, Buzzfeed, Sportsgirl, MECCA, Sand and Sky, Dermalogica, and many more. Jacob uses his presence on social media to be a voice for the LGBTQIA+ community, mental health, and male representation in the beauty industry.

Throughout the years and from working on thousands of faces, Jacob noticed that he was constantly mixing formulations and stacking multiple pairs of lashes to acheive the desired result he (and his client) were after. After hearing that other artists and makeup lovers were having the same issues, he knew it was a sign that this was meant to be the first adventure that BOCAJ Beauty would embark on.

Watch our behind the scenes video of our campaign shoot here.
Jacob's beauty services are also available. For more information, click here.