Master of Makeup

makeup course

Starting a new venture might seem overwhelming, and it's normal to doubt your abilities or think success isn't achievable in a rapidly changing industry. But, imagine if it exceeded all your expectations, enriching both your soul and your bank account simultaneously? We're here to help you overcome those mental barriers and guide you through every step toward achieving your Artistic dreams.

We're revolutionlising the traditional 'face-to-face' course. This is the first Makeup course in Melbourne to also cover topics such as Business Operations & Setup, Mindset, Social Media strategy, and Setting Yourself Up for Success. We have condensed decades of experience into one course, allowing you to accelerate your progress in this industry right from the start. You'll gain expertise in everything from hygiene practices to natural looks, smokey cut creases, and makeup suitable for different platforms like television, red carpets, and stage performances.

You will leave the BOCAJ Beauty Academy well-equipped with a comprehensive set of skills, along with business, social media, and mindset strategies, transforming you into a true Master of Makeup.

the breakdown

We’ve streamlined the three main focus areas needed in order to become a true Master of Makeup.


You will be learning everything about this industry - from the basics of hygiene, all the way through to advanced makeup techniques.


As you begin to implement your new skills, we'll support you in refining and empowering you to feel confident in your creations.


Now it’s time to use all of the skills you’ve gained in makeup, social media, mindset and marketing to transform this passion of yours into a profitable and sustainable business.

career outcomes

Your opportunities are endless...

Business Owner & Entrepreneur

Film & Television Makeup Artist

Retail Makeup Specialist

Stage & Theatre Makeup Artist

Beauty Influencer

Celebrity Makeup Artist

what you’ll get

Included in course cost

  • Certificate of Completion
  • End of term photoshoot ($500 value)
  • High End Makeup Kit ($3,500 value)
  • High End Brush Set ($400 value)
  • LED Panel lighting ($400 value)
  • 60 Page custom workbook ($1,500 value)
  • Online branding, mindset, social media modules ($1,500 value)
  • Online skin types, conditions, face shapes, eye shapes and colour theory modules ($1,500 value)
  • Exclusive access to Skool platform with other students & trainers for lifetime support (honestly, f$#king priceless)

Over $9,000 in FREE bonuses!

what you’ll learn

All of the below topics will be covered in great depth (some may be completed over multiple weeks!)

module 1
  • Sanitisation
  • Allergies & Consultation
  • All About Brushes
  • Mindset Strategies & Overcoming Mental Blocks
  • Social Media Takeover
  • Building Your Brand
  • Policies
  • Setting Up for Success
module 2
  • Skin Types & Analysis
  • Skin Conditions
  • Colour Theory
  • Face shapes
  • Eye Shapes
module 3
  • Undertones
  • Colour Matching
  • Foundation Matching & Application
  • Colour Correcting
  • Concealing Techniques
  • Powder Techniques
module 4
  • All About Blushing
  • Bronzer Techniques & Application
  • Precise Highlighting Techniques
  • Highlighting & Contouring
  • Underpainting Technique
module 5
  • Corrective Eye Techniques
  • Eyeshadow Application
  • Eyeliner Techniques
  • Mascara & False Lash Application
  • Cut Crease Techniques
  • Halo Eye Techniques
module 6
  • Lip Shapes
  • Lip Product Breakdown
  • The Art of Overdrawing
  • Choosing Lip Colours
  • Brow Products
  • Brow Application & Techniques
module 7
  • No Makeup Makeup’
  • Makeup for Men
  • Black & White Photography Makeup
  • Makeup for T.V
  • Makeup for Red Carpet
  • Makeup for Mature Clients
  • Brow Blocking
  • Makeup for Stage
  • Drag Makeup


Over the past year, my journey in the beauty industry has been nothing short of transformative, and I owe a great deal of my success to Jacob and the team at BOCAJ BEAUTY. The unwavering support, invaluable expertise and guidance have been instrumental in elevating my business to new heights. Jacob's guidance and mentorship has been incredible, providing me with the insights and strategies needed to navigate this incredible industry. Thanks to Jacob and the team at BOCAJ BEAUTY, I've been able to not only meet but surpass my business goals. I truly couldn't be more grateful.


Working with Jacob over the last year has been an absolute game changer in my artistry journey. His guidance, expertise, and unwavering support have been instrumental in helping me refine my skills and grow my business. From mastering intricate techniques to understanding the nuances of client interactions, Jacob has provided invaluable mentorship every step of the way. What truly sets Jacob apart is his genuine passion for empowering aspiring makeup artists like myself. He doesn't just teach makeup; he inspires creativity, fosters confidence, and instills a strong sense of professionalism. I couldn't be more grateful for Jacob!


From the moment I embarked on this path, Jacob has been there as a mentor, a friend, and a beacon of inspiration. His wealth of knowledge, coupled with his genuine passion for the craft and helping others, has been incredible. Whether it's helping me refine my techniques or even boosting my confidence during challenging times, Jacob has always been there with support and incredible advice. Beyond the technical aspects of makeup artistry, Jacob has also taught me invaluable lessons on professionalism, client management, and the importance of continuous learning. Thanks to his mentorship, I've not only grown as a makeup artist but also as a businesswoman.



15 weeks, 1 night (3 hours) per week.


$7,997 AUD
Flexible payment plans available from $132 p/w

meet your new trainer

jacob stella

For over a decade, Jacob has been transforming thousands of gorgeous faces including celebrities, models, brides, runways, in masterclasses, editorial photoshoots, television and red carpet events, and everyday people.

In the early stages of his career, Jacob worked for MAC Cosmetics, Esteé Lauder, and Benefit Cosmetics. He has also made television appearances as a Makeup Expert on Studio 10, and continues to work closely with brands such as Sephora, Anastasia Beverly Hills, Sephora Intl, MECCA, Sportsgirl, Grazia Magazine, and many more.

“I’ve created the course that I WISH was available when I was first starting my career” - Jacob

Inclusive of a free makeup kit. valued at $3,500.

your questions, answered

Who is this course for?

● You LOVE makeup.
● You are ready to make more money for yourself
● You are ready to make an impact on others by doing what fuels your soul
● You’re wanting to create a life for yourself that you can’t wait to wake up to in the morning
● You are wanting to surround yourself with like-minded, passionate people who will level up with you!

This course is NOT for you if:

● You don’t have an interest in the Makeup or Beauty industry.
● You are NOT willing to put in the work.

When does the next course start?

We are currently taking applications for our July 2nd - September 24th intake. Once accepted, you will gain access to the first two online modules right away!

This is the only way to work with Jacob for the rest of 2024.

There are extremely limited spots, so submit your application ASAP.

How does payment work?

Your course can be paid in full upfront or you can pay in weekly installments starting at $132 p/w.

A 30% upfront non-refundable deposit is required to secure your spot.
This works out to be $2,633.40

What if I miss a class?

No stress! All of our class demonstrations will be recorded and uploaded for you and uploaded onto the Skool platform.

All work completed in class is in your workbook in the "Tasks" section.

Is this course suitable for a beginner?

This course has been carefully curated with beginners and new artists in mind.

However, even if you're already an artist, we guarantee you will be able to learn many new tips, tricks, and techniques, making your business (and skills) BOOM!

How does this course differ to others?

We're revolutionlising the way face to face courses work. This is the first Makeup course in Melbourne to also cover topics such as Business Operations & Setup, Mindset blocks and overcoming them, Social Media strategy, and Setting Yourself Up for Success.
We have condensed decades of experience into one course, allowing you to accelerate your progress in this industry right from the start.

Do I have to buy a kit?

Nope! A High End, all-you'll-ever-need Makeup Kit (+ Lighting) is included in your course and is what we'll be using throughout the duration of the course.

Your kit alone is valued at over $3,500!

Who will be teaching the course?

Principal Artist Jacob & Senior Artist Deneesha will be teaching the course.